What in the world does gardening have to do with Marketing??
I can’t wait to share this post with you about what I discovered from an amazing 75-year-old GED taker.
Yesterday my husband and I went into Lowes home and garden center because we decided to build 3 box gardens at home this year.
We had just moved to South Carolina over a year ago and each year I look for the best ways to garden so we can harvest a great crop of organic produce.
As we walked into the store I noticed a bag of sand on the ground near the entry way. For some reason I wondered if using sand in our garden was a good idea and asked my husband his thoughts about it. I wasn’t sure why I had that thought, but I put it out of my head when my husband shot the idea down instantly.
Jon (my husband) went to get the potting soil while I stood in the first isle by the door looking over the packages seeds. I’m standing there deciphering what to get when an elderly gentleman walks by. Instinctively I turned to my right and had a thought, “I wonder if he knows how to plant potatoes here in South Carolina?”
This man’s back was turned to me, but then I saw him stop in his tracks. He turned around very slowly, looked at me, I smiled, and watched him walk toward me and ask, “Did you want to know how to plant those potatoes?”
My mouth dropped open. “Why yes! (stammering) Yes I did! I was just going to ask you!” I was so shocked because it was as if he read my mind when he walked past me. Did he just read my mind somehow?
He began to explain how he’s planted potatoes for decades and the most effective methods he has came pouring out of him. He was explaining such unique methods of using tires, buckets, egg shells, Epson salts, calcium, on and on, and before I knew it he had sold me on just about every single method he mentioned.
He told me of the 1 pound tomatoes he harvested, the 15 bushels of potatoes, the 15 quarts of beans, peas, corn and pickles they canned, all from his “small” gardens.
Here was the interesting part. He told me that the best way to plant seeds was to “take that bag of sand out front and mix the seeds in it.”
REALLY!?? How weird that I had that thought before coming into the store!
Here was the MOST interesting part. Before he told me his name, I already knew what it was. I don’t know how or why, I just did. I heard it in my head just before he said it. It was Mr. Culpepper and he shared that he was the oldest man in Greenville County history to ever take the GED, at 75 years of age. He said he had always wanted to become a doctor but never finished grade school. Then said with a smile, “There’s a 2-year waiting list before I can go to medical school, but if I waited 75 years to take the GED, then what’s 2 more years?”
ROCK ON Mr. Culpepper!!
The point is, Mr. Culpepper may not know a single thing about internet marketing, but he embodied the greatest marketing techniques in that one single discussion than most marketers I know.
- He is passionate
- He is a master
- He leads by example
- He shares his expertise
- He shares his results
THAT….my friends….is marketing 10.0!
So while you might say you dislike sales and marketing, like I use to, you have to realize that we do it all the time without even realizing it. Even Mr. Culpepper might say he dislikes it but he completely SOLD me on his gardening methods because it was what I was looking for at the time.
Not everyone will want or need what you have and that’s okay, just find out who do, talk with them, share your experiences and expertise without ‘trying’ to sell anyone. That is the very BEST way to market any product, any service, any time, any where.
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